Today, the development of road vehicle engines is increasingly challenged by the requirement to meet future stringent emission legislation while satisfying the end-user's demand for improved operating efficiency and fuel economy. Decision-making by OEMs is triggered by these regulatory requirements coupled with the need to protect existing investments in power-train technology. Given that elective vehicles may still be prohibitively expensive for mainstream buyers and that between-charge ranges may still be highly limited, car makers are focusing on more modest electrified drives to meet the proposed 54.5 mpg (4.3 L per 100 km) fleet requirements for 2025. Could lead–acid batteries prove to be the most tangible solution as vehicle manufacturers search for low-cost technology to meet the increasingly tougher fuel-economy regulations? This study will first explore the market dynamics and technology landscape and then disclose the present Johnson Controls projected powertrain demand for new vehicles.


Bruce Ronning
Johnson Controls Power Solutions
Vice President & General Manager Asia Pacific

Biography: Bruce Ronning holds a Bachelor of Science in Management from the University of Maryland. He has been with Johnson Controls for 16 years and currently serves as Vice President and General Manager of Asia Pacific, Power Solutions. In this role, he is responsible for leading the aftermarket business.


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